YOUR BOOK WILL NOT SELL ITSELF
Sorry to be so blunt. Unless you’re a celebrity or have a large following or are well-known to the public, people are not waiting for your book, they have to be made aware of it first. Then if people like it they tell their friends, post it on social media… it’s good old-fashioned ‘word of mouth’ marketing and it’s the best. The fastest and most efficient way to get word-of-mouth marketing going is to get free publicity.
THAT’S WHERE WESTWIND BOOK MARKETING COMES IN
For more than 30 years Westwind has promoted books from doctors, lawyers, CEOs, entrepreneurs, and novelists. Our clients have been featured on Good Morning America, Today Show, Bloomberg, and in publications such as the NY Times, LA Times, Chicago Tribune, Entrepreneur Magazine, Howard Stern, and in literally thousands of media outlets. If you want your book to have a fighting chance in a very competitive Book publishing world then you need the services of Westwind Book Marketing.
“I promise our relationship will be of partnership, trust and collaboration.” – Scott Lorenz
CLIENTS
Book Marketing Strategy
We have an elite clientele who wants one thing…publicity for their book.
We don’t tell you where to get book publicity, we go get it for you That’s the difference that separates us from the competition. Our team knows how to land the interviews, exposure, and buzz to get your book known.
WE DELIVER RESULTS
With 30+ years’ experience, Westwind Book Marketing knows the service its successful clients want most is publicity — not reports. Westwind clients want a high-level point of contact and that is why a top book publicist is actively involved in your book marketing campaign from start to finish.
In a world where branding is crucial, Westwind Book Marketing has a powerful social media presence that gives them the reach needed to move the needle.
Scott’s latest Interview
Scott Lorenz discusses his book marketing philosophy on Michigan Entrepreneur TV.
Media Placements
OUR SOCIAL STATISTICS
It's important today to have a social media footprint because so many story ideas are pitched via
Twitter, Facebook and Linkedin and less and less via phone and email.
Twitter Followers
Linkedin Connections
YouTube Channel
Blog Posts About Book Publishing
WESTWIND SPECIALIZES IN PROMOTING BOOKS IN FOUR MAJOR AREAS
Business Books
Medical & Healthcare Books
Memoirs
Novels
We are currently accepting a limited number of new clients. Please tell us about your book and apply for representation by Westwind Book Marketing.
TESTIMONIALS
Frequently Asked Questions About Westwind Book Marketing
What does Westwind Book Marketing do?
Westwind Book Marketing is a full-service book publicity firm that secures free media coverage for authors, including national TV, radio, podcast, and print interviews, along with book reviews, editorials, book trailers, social media campaigns, and more. We actively pitch your book to the media and land the placements rather than just advising you on what to do.
Who is Scott Lorenz?
Scott Lorenz is the founder and book publicist at Westwind Book Marketing. With over 30+ years of experience, he personally oversees every campaign. Scott has placed clients on Good Morning America, Today Show, Bloomberg, New York Times, Los Angeles Times, Howard Stern, and hundreds of other major outlets. He is known for his direct, hands-on approach and strong track record of results.
What types of books do you specialize in?
We specialize in these major categories:
- Business Books
- Medical & Healthcare Books
- Memoirs
- Military Books
- Novels (fiction and nonfiction)
We work with doctors, lawyers, CEOs, entrepreneurs, and authors with powerful stories to tell.
What services do you offer?
Our services include:
- Securing TV, radio, podcast, and print interviews
- Obtaining book reviews and editorials
- Creating and distributing professional book trailers
- Social media campaigns, including X (formerly Twitter) where Lorenz has 47K followers
- Amazon Bestseller Campaigns
- Press Kit Development
- Book Award submissions and monitoring
- Support for book launches and author tours,
Every campaign is customized to your book and goals.
Can Westwind Help Me Title My Book?
Yes. Book Publicist Scott Lorenz is a recognized expert on book titles and has written two books on the subject:
- Book Title Generator: A Proven System in Naming Your Book
- Book Title Bible: How to Title Your Christian Book
Over the years, Scott has helped authors, publishers, and self-published writers create memorable, marketable book titles that attract readers, generate media interest, and improve online discoverability.
A great title can be one of the most important marketing decisions an author makes. Scott combines more than 30 years of book marketing experience with publishing industry knowledge, consumer marketing principles, search engine optimization techniques, proven title formulas, and the latest AI-assisted brainstorming and analysis tools to help authors develop stronger titles.
Whether you’re naming a business book, memoir, novel, self-help book, Christian title, medical book, or children’s book, Westwind can help evaluate title concepts and identify options that are memorable, searchable, media-friendly, and commercially appealing.
Many authors consult with Westwind during the early stages of book development because selecting the right title before publication is far easier than trying to overcome a weak title after a book is released.
Articles
How to Promote a Book, From a Publicist Who Has Done It for Four Decades
Most authors market a book backwards: they push the sale before they have earned it. Here is what actually moves the needle, from meeting the media...
How to Get Your Book Turned Into a Hallmark Movie
By Scott Lorenz Westwind Communications There’s nothing sweeter than a romance novel in movie form. If you’ve written a romantic comedy, you may be...
Want to be a Thought Leader? Publish a Branding Book – Here’s the Bottom-Line Cost
By: Scott Lorenz Westwind Book Marketing Have you been thinking about publishing a book for your personal brand or business? A strategized memoir or...