Most authors market a book backwards: they push the sale before they have earned it. Here is what actually moves the needle, from meeting the media where they are to finding the one angle nobody else spotted. By Scott Lorenz Westwind Book Marketing On a recent episode...
By Scott Lorenz Westwind Communications There’s nothing sweeter than a romance novel in movie form. If you’ve written a romantic comedy, you may be wondering what it takes to get it turned into a Hallmark movie. Fortunately, the Hallmark Channel clearly outlines the...
By: Scott Lorenz Westwind Book Marketing Have you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course...
By Scott Lorenz Westwind Book Marketing Editorial reviews are one of the few true third‑party endorsements an author can get, trusted signals that your book is credible, worth reading, and taken seriously by people who evaluate books for a living. While organic...
Amazon offers valuable space on your sales page to showcase graphics, blurbs, and powerful visuals that help sell books. Don’t leave it empty. Start building your A+ Content now! By Scott Lorenz Westwind Book Marketing Writers spend years crafting a manuscript,...
By Scott Lorenz Westwind Book Marketing Writers spend years crafting characters, shaping dialogue, and perfecting each scene. But if there are two pages that hold the most weight in a reader’s journey, it’s the very first and very last. Why? Because these pages serve...
