Frequently Asked Questions About Westwind Book Marketing

Scott Lorenz is the founder and book publicist at Westwind Book Marketing. With over 30+ years of experience, he personally oversees every campaign. Scott has placed clients on Good Morning America, Today Show, Bloomberg, New York Times, Los Angeles Times, Howard Stern, and hundreds of other major outlets. He is known for his direct, hands-on approach and strong track record of results.

We specialize in these major categories:

• Business Books
• Medical & Healthcare Books
• Memoirs
• Military Books
• Novels (fiction and nonfiction)

We work with doctors, lawyers, CEOs, entrepreneurs, and authors with powerful stories to tell.

Our services include:

• Securing TV, radio, podcast, and print interviews
• Obtaining book reviews and editorials
• Creating and distributing professional book trailers
• Social media campaigns, including X (formerly Twitter) where Lorenz has 47K followers
• Amazon Bestseller Campaigns
• Press Kit Development
• Book Award submissions and monitoring
• Support for book launches and author tours,

Every campaign is customized to your book and goals.

Yes. Book Publicist Scott Lorenz is a recognized expert on book titles and has written two books on the subject:

• Book Title Generator: A Proven System in Naming Your Book
• Book Title Bible: How to Title Your Christian Book

Over the years, Scott has helped authors, publishers, and self-published writers create memorable, marketable book titles that attract readers, generate media interest, and improve online discoverability.

A great title can be one of the most important marketing decisions an author makes. Scott combines more than 30 years of book marketing experience with publishing industry knowledge, consumer marketing principles, search engine optimization techniques, proven title formulas, and the latest AI-assisted brainstorming and analysis tools to help authors develop stronger titles.

Whether you’re naming a business book, memoir, novel, self-help book, Christian title, medical book, or children’s book, Westwind can help evaluate title concepts and identify options that are memorable, searchable, media-friendly, and commercially appealing.

Many authors consult with Westwind during the early stages of book development because selecting the right title before publication is far easier than trying to overcome a weak title after a book is released.

Simply visit our Get Started page and complete the short proposal request form. Tell us about your book (title, publication date, goals, budget, etc.). We will review your project and send you a customized proposal.

Pricing is customized based on the scope of services and your specific objectives. After we review your book details, we provide a clear, detailed proposal with recommended options. Many clients tell us the investment quickly pays for itself through increased visibility and sales.

We cannot guarantee specific placements (media decisions rest with producers and editors), but we have a proven history of delivering strong results. Clients regularly achieve major media hits, Amazon bestseller rankings, awards, and measurable sales increases.

Many clients begin seeing media placements, reviews, and sales momentum within weeks of launching the campaign. Publicity builds over time, and the benefits often continue well beyond the active campaign period.

Yes. We work successfully with both traditionally published and self-published authors, as well as those preparing for traditional publishing deals. Authors often hire us to supplement the short-term marketing efforts provided by large publishers, which frequently end shortly after publication.

See real client stories on our Testimonials page.

We intentionally limit the number of active clients we represent so each author receives personalized service and direct involvement from Scott Lorenz throughout the campaign.

Yes. We work with authors around the world however our PR effort is focused on securing media opportunities in the USA and Canada.

Absolutely. Some of our most successful campaigns have been for books published months or even years earlier. A strong story, timely topic, or relevant news hook can generate media interest long after publication. We are experts at ‘re-kindling’ a book.

• Personal involvement from Scott Lorenz on every campaign
• A results-focused approach (we pitch and secure placements)
• Deep media relationships across TV, radio, print, and digital
• Specialization in high-impact genres (business, medical/healthcare, memoirs, novels)
• Personalized service with a limited number of clients at one time

Our philosophy is simple: we don’t just advise authors on publicity. We actively pursue media opportunities and work to secure them.

Depending on your book and target audience, we may pitch:

• National television
• Local television
• Radio programs
• Podcasts
• Newspapers
• Magazines
• Trade publications and Alumni magazines
• Online media outlets
• Industry newsletters

Every campaign is customized for the author’s goals.

While Westwind Book Marketing does not provide speaker booking services, media publicity can help create opportunities for speaking engagements.

We frequently highlight an author’s availability for keynote presentations, workshops, conferences, and corporate events in press kits, media materials, author bios, and social media profiles. Increased visibility in the media often attracts attention from event planners, conference organizers, and speaker bureaus.
Many booking agents want to see evidence that an author has been featured in the news, interviewed on television or radio, appeared on podcasts, or been quoted in major publications. Publicity helps build the credibility and profile that can lead to speaking opportunities.

No problem. Many of our clients are first-time media guests. We help prepare authors for interviews and provide guidance on communicating their message effectively and confidently. We also provide a media trainer to help them craft the perfect interview.

Books with timely topics, unique expertise, compelling personal stories, strong credentials, or newsworthy themes often generate the most media attention. During our evaluation process, we assess your book’s media potential and identify the strongest publicity opportunities.

Many authors focus only on selling books. The most successful authors focus on building visibility, credibility, and authority. Media exposure often creates opportunities beyond book sales, including consulting work, business growth, and long-term personal branding.

• Fill out the form on our Get Started page
• Email: scottlorenz@westwindcos.com

We look forward to helping you get the publicity your book deserves!